Episode 15

How to scale NewsBreak Ads with better tracking&testing

37 min 20 sec

January 30, 2026

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About This Episode

In this episode of Champions of Performance Marketing, Julia Draghici talks with Kaitlyn Mulliken from NewsBreak, a former TikTok Ad Ops specialist. They break down how media buyers can test, track, and scale campaigns on NewsBreak using the right campaign structure, creatives, and conversion tracking.

Topics covered:

How NewsBreak traffic works
Best performing verticals for affiliates and agencies
Campaign setup that gets out of learning fast
Creative testing tips that reduce ad fatigue
Pixel vs postback tracking
Why missing conversion data kills performance
Scaling rules that actually work
Differences between TikTok and NewsBreak ads
How AI helps with ad review and optimization

If you run paid traffic, native ads, or affiliate campaigns, this episode gives you clear, practical advice.

Guest

Kaitlyn Mulliken

Account Manager in NewsBreak

As an Advertising Sales Solutions Account Manager at NewsBreak, Katie handles all aspects of client onboarding and identifies high-value opportunities for account growth. She proactively optimizes advertiser performance and collaborates with product teams to contribute to scalable solutions and effective technical troubleshooting.